If you’re looking for ways to promote your college website, you’ve come to the right place. In this article we are going to highlight some of the best ways to reach new audiences through original content, including social media hashtags, influencer marketing and live streaming.
Follow these tips to increase traffic and build a strong social media presence. And if you are looking to get more Instagram followers to grow your reach and following through social media, we recommend setting up a content scheduler and using hashtags to get found in different search results.
To learn more about what methods are working best, be sure to read through each of the proven marketing techniques listed below.
Influencer marketing
When it comes to college website promotion on social media, a great way to do this is through influencer marketing. These are people that already have a following on social media. Whether they are students or alumni, these people can act as ambassadors for your college website. They have a large audience and are very likely to share your content with their own networks. However, if your audience is predominantly younger, you may want to use other types of influencers.
While most people recognize one traditional celebrity, Gen Z recognizes dozens of other social media influencers. Gen Z, in particular, looks for people who can relate to them. Influencer recommendations should never feel like advertisements, but rather, genuine shoutouts. Using the power of these people to spread the word about your college website can be a great way to gain an engaged audience. By finding the right influencers, you can promote your college website to prospective high school students and gain a valuable audience for your institution.
Live streaming
Using live streaming videos to promote a college website can give you an opportunity to reach out to a wide audience. While it’s possible to upload videos and store them on your computer, viewers prefer to watch the live stream. Moreover, live streaming can reach far-flung target audiences. These days, more people are sharing and interacting with content in real time. Live streaming provides you with a platform to create a consistent social media presence, allowing your audience to learn more about your institution and its offerings.
If you plan to promote a college website on social media, you should first ensure that you train your staff members about the use of video equipment. Not only will this help you protect your investment, but it will also ensure that everyone has a good experience watching live streams. Training doesn’t have to be complicated, either. A simple training session is all that’s required. Besides, the instructors can impart knowledge to their students.
User-generated content
If you are planning to promote your teaching resources or blogs on social media, use user-generated content as an important tool. This content can come in a variety of forms, including quotes, testimonials, great photography, engaging videos, and more. To create user-generated content, you can incorporate hashtags into printed materials, events, your website, and even your school’s blog. By following these tips, you will be able to attract potential students.
Creating user-generated content is also a powerful marketing strategy. It can be used on Facebook Stories, Instagram posts, and landing pages, and it taps into the same sentiment that compels consumers to read Amazon reviews. This kind of content will allow you to increase conversion rates and brand recognition. Using this type of content will also allow you to reformat your content for different mediums.
Analytics tools
If you’re looking to promote your college website, Google Analytics is a great tool to get the job done. This tool tracks website interactions and provides statistics for what pages are being visited. By understanding which pages are attracting the most visitors, you can create a better marketing strategy. For example, you can track how your alumni are finding your website and use this information to increase your online donations. And if you’re looking to increase international enrollment, you can take advantage of this tool to determine which countries are visiting your college website.
Another tool you can use to promote your college website is Quantcast. This tool is great for analyzing website traffic, but you should be sure to use it in conjunction with other analytics tools to see the full picture. Quantcast allows you to monitor changes in your website in real time and benchmark against competitors. Its real-time features make it easy to see the effect of different website variations. This tool is also free, so you can start using it right away.
At the end of the day, people are looking for original content and value on social media. If this is something you have to offer, be sure to follow these recommendations and getting started today.
